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Ecotourism & Branding
Ecotourism & Branding
Tours and activities shouldn’t be the only unforgettable thing for travelers.
Guests and travelers should remember (and feel) something more. That’s where branding comes into play!
Let’s check how branding personalize your experiences!
BRAND
The brand is a name, a term, a design, a symbol that identifies a product or a service of an organization or a person and differentiates from others in the market.
BRAND is what the public sees, hears, thinks, feels, knows, believes, imagines, suspects, and hopes for a product, a service, or a company.
BRANDING
Branding is the way in which the customer perceives a product or a service provided to him.
It is related to the promise that a company gives through the products or services it provides to the world, to its customers, existing or potential. It stems from the values of the company, from “Why” this company exists, “Why” has been created.
BRANDING is the endless strategic process that gives and ensures this unique identity to the brand.
WHAT IS BRANDING?
Is the thing that “awakens” the emotion and the mind of the people! It is related to the creation of the identity of a company. Branding, should answer the questions:
- WHO WE ARE?
- WHO DO WE WANT TO BECOME?
- HOW DO WE WANT OTHERS TO SEE US?
This is what differentiates one company from another. It’s what tells us what to expect from a company. It is the perception, the impression that people have about a company and of course about the products / services it produces.