Do’s & Don’ts Social Media
Do's & Don'ts Social Media
- Create a posting schedule:
– How often you should post to your brand’s social channels? “As often as you can post quality content, consistently.”
Facebook: Minimum, 3 times per week. Instagram: Min., 1 post/day – Max., 3/day
- Social Media is a marathon, not a sprint:
Content either goes viral, or it doesn’t. Things like posting consistently, creating relevant and engaging content, and engaging with your audience all take time – but it’s a part of the marathon.
- Have some fun with it:
Be creative with your posts establish a fun brand identity and show some unoffensive humor.
- Write for your audience:
All social media networks are different. So you must write your content for each social network. Before writing your content, think about the people you want to speak to.
- Vary your post type:
Your social media feeds should involve some degree of variation. Remember to use a branded template.
- Regular square photos. (1:1)
- Vertically oriented photos.
- Horizontal (landscape) photos.
- Gallery posts.
- Don’t make spelling or grammar mistakes:
This may sound like a given, but far too few business-owned social media accounts have their posts proofread by a second pair of eyes.
Apps like Grammarly can help reduce your typo rate.
- Don’t go hashtag crazy:
Don’t add as many hashtags as you possibly can!
Overuse of hashtags can make the post feel less genuine and juvenile.
- Don’t veer off your brand:
Your brand voice should match its overall goals: the image its presenting and the needs of its target audience. Keep your brand voice consistent.
- Don’t ignore questions, comments, and messages from your audience:
Your Instagram is booming, your followers are climbing by the 100s daily!! Your job is done – WRONG!
Don’t be the brand that ignores their audience.
- Don’t neglect your stories:
To keep your brand at the top of your followers’ minds, you can easily provide daily. Instagram, Facebook, and even Snapchat story updates. These posts take a fraction of the time required to make a full post and can be used to share special moments throughout your day.