Branding & Design
Branding & Design
Brands follow a specific branding strategy in order to create value, benefits and differentiate from others, through the emotional connection with a specific audience.
Design refers to printed or digital materials (logos, leaflets, website etc.) and to the material expression of the intangible identity of a company/organization.
All the above are tools for promoting a Brand
DESIGN & COLOR THEORY
Each color gives a distinct feeling. For every different feeling, a color palette is needed.
Rule: No more than 3 colors.
REMEMBER: The target group should be identified with our story!
EXAMPLE
